Held at Sydney’s Carriageworks over four consecutive evenings,
this global launch and event series is the largest that Penfolds
has ever undertaken.
The concept launched with an invitation-only media night, followed by limited release ticketed events, where guests were invited to venture beyond their expectations of a brand experience.
The concept launched with an invitation-only media night, followed by limited release ticketed events, where guests were invited to venture beyond their expectations of a brand experience.
The concept launched with an invitation-only media night, followed by limited release ticketed events, where guests were invited to venture beyond their expectations of a brand experience.
The concept launched with an invitation-only media night, followed by limited release ticketed events, where guests were invited to venture beyond their expectations of a brand experience.
The concept launched with an invitation-only media night, followed by limited release ticketed events, where guests were invited to venture beyond their expectations of a brand experience.
The concept launched with an invitation-only media night, followed by limited release ticketed events, where guests were invited to venture beyond their expectations of a brand experience.
The concept launched with an invitation-only media night, followed by limited release ticketed events, where guests were invited to venture beyond their expectations of a brand experience.
The concept launched with an invitation-only media night, followed by limited release ticketed events, where guests were invited to venture beyond their expectations of a brand experience.
The concept launched with an invitation-only media night, followed by limited release ticketed events, where guests were invited to venture beyond their expectations of a brand experience.
The concept launched with an invitation-only media night, followed by limited release ticketed events, where guests were invited to venture beyond their expectations of a brand experience.
The concept launched with an invitation-only media night, followed by limited release ticketed events, where guests were invited to venture beyond their expectations of a brand experience.
The concept launched with an invitation-only media night, followed by limited release ticketed events, where guests were invited to venture beyond their expectations of a brand experience.
Exploring an out-of-this-world lunar landscape, guests discovered original video art by creative powerhouse BabeKuhl and interacted with an astronaut floating above craters shrouded in moon dust.
Exploring an out-of-this-world lunar landscape, guests discovered original video art by creative powerhouse BabeKuhl and interacted with an astronaut floating above craters shrouded in moon dust.
Exploring an out-of-this-world lunar landscape, guests discovered original video art by creative powerhouse BabeKuhl and interacted with an astronaut floating above craters shrouded in moon dust.
Exploring an out-of-this-world lunar landscape, guests discovered original video art by creative powerhouse BabeKuhl and interacted with an astronaut floating above craters shrouded in moon dust.
Exploring an out-of-this-world lunar landscape, guests discovered original video art by creative powerhouse BabeKuhl and interacted with an astronaut floating above craters shrouded in moon dust.
Exploring an out-of-this-world lunar landscape, guests discovered original video art by creative powerhouse BabeKuhl and interacted with an astronaut floating above craters shrouded in moon dust.
Landing in the mothership zone, guests sampled Penfolds' latest release wines paired with extraordinary space-themed bites dreamt up by iconic chef Nel as Client Liaison launched the dancefloor into orbit.
Landing in the mothership zone, guests sampled Penfolds' latest release wines paired with extraordinary space-themed bites dreamt up by iconic chef Nel as Client Liaison launched the dancefloor into orbit.
Landing in the mothership zone, guests sampled Penfolds' latest release wines paired with extraordinary space-themed bites dreamt up by iconic chef Nel as Client Liaison launched the dancefloor into orbit.
Landing in the mothership zone, guests sampled Penfolds' latest release wines paired with extraordinary space-themed bites dreamt up by iconic chef Nel as Client Liaison launched the dancefloor into orbit.
Landing in the mothership zone, guests sampled Penfolds' latest release wines paired with extraordinary space-themed bites dreamt up by iconic chef Nel as Client Liaison launched the dancefloor into orbit.
Landing in the mothership zone, guests sampled Penfolds' latest release wines paired with extraordinary space-themed bites dreamt up by iconic chef Nel as Client Liaison launched the dancefloor into orbit.
