An unforgettable, disruptive, and playful event for the global launch of ONE by Penfolds in vibrant Hong Kong.
The event's concept, Animal Instincts, weaved four distinct territories, each a conceptual abstraction of the wine regions and their animal identities, into one captivating organic capture daydream. Guests began their adventure embarking on a journey through an immersive content tunnel, where custom-created sounds and visuals envelope their senses and sweep them into the world of ONE By Penfolds and NIGO.
The event's concept, Animal Instincts, weaved four distinct territories, each a conceptual abstraction of the wine regions and their animal identities, into one captivating organic capture daydream. Guests began their adventure embarking on a journey through an immersive content tunnel, where custom-created sounds and visuals envelope their senses and sweep them into the world of ONE By Penfolds and NIGO.
The event's concept, Animal Instincts, weaved four distinct territories, each a conceptual abstraction of the wine regions and their animal identities, into one captivating organic capture daydream. Guests began their adventure embarking on a journey through an immersive content tunnel, where custom-created sounds and visuals envelope their senses and sweep them into the world of ONE By Penfolds and NIGO.
The event's concept, Animal Instincts, weaved four distinct territories, each a conceptual abstraction of the wine regions and their animal identities, into one captivating organic capture daydream. Guests began their adventure embarking on a journey through an immersive content tunnel, where custom-created sounds and visuals envelope their senses and sweep them into the world of ONE By Penfolds and NIGO.
The event's concept, Animal Instincts, weaved four distinct territories, each a conceptual abstraction of the wine regions and their animal identities, into one captivating organic capture daydream. Guests began their adventure embarking on a journey through an immersive content tunnel, where custom-created sounds and visuals envelope their senses and sweep them into the world of ONE By Penfolds and NIGO.
The event's concept, Animal Instincts, weaved four distinct territories, each a conceptual abstraction of the wine regions and their animal identities, into one captivating organic capture daydream. Guests began their adventure embarking on a journey through an immersive content tunnel, where custom-created sounds and visuals envelope their senses and sweep them into the world of ONE By Penfolds and NIGO.
This new wine range from Australia, California, China, and France celebrates "oneness" and is a visionary collaboration with Human Made founder - NIGO. Drew inspiration from a retro street aesthetic and the pulsating worlds of music, fashion, and design.
This new wine range from Australia, California, China, and France celebrates "oneness" and is a visionary collaboration with Human Made founder - NIGO. Drew inspiration from a retro street aesthetic and the pulsating worlds of music, fashion, and design.
This new wine range from Australia, California, China, and France celebrates "oneness" and is a visionary collaboration with Human Made founder - NIGO. Drew inspiration from a retro street aesthetic and the pulsating worlds of music, fashion, and design.
This new wine range from Australia, California, China, and France celebrates "oneness" and is a visionary collaboration with Human Made founder - NIGO. Drew inspiration from a retro street aesthetic and the pulsating worlds of music, fashion, and design.
This new wine range from Australia, California, China, and France celebrates "oneness" and is a visionary collaboration with Human Made founder - NIGO. Drew inspiration from a retro street aesthetic and the pulsating worlds of music, fashion, and design.
This new wine range from Australia, California, China, and France celebrates "oneness" and is a visionary collaboration with Human Made founder - NIGO. Drew inspiration from a retro street aesthetic and the pulsating worlds of music, fashion, and design.
The night reached its apex with an electric headline performance by the globally renowned hip-hop artist, Pusha T, a highlight moment that ignited the crowd. A seamless fusion of art and culture, the immersive experience left guests only wanting more.
The night reached its apex with an electric headline performance by the globally renowned hip-hop artist, Pusha T, a highlight moment that ignited the crowd. A seamless fusion of art and culture, the immersive experience left guests only wanting more.
The night reached its apex with an electric headline performance by the globally renowned hip-hop artist, Pusha T, a highlight moment that ignited the crowd. A seamless fusion of art and culture, the immersive experience left guests only wanting more.
The night reached its apex with an electric headline performance by the globally renowned hip-hop artist, Pusha T, a highlight moment that ignited the crowd. A seamless fusion of art and culture, the immersive experience left guests only wanting more.
The night reached its apex with an electric headline performance by the globally renowned hip-hop artist, Pusha T, a highlight moment that ignited the crowd. A seamless fusion of art and culture, the immersive experience left guests only wanting more.
The night reached its apex with an electric headline performance by the globally renowned hip-hop artist, Pusha T, a highlight moment that ignited the crowd. A seamless fusion of art and culture, the immersive experience left guests only wanting more.
